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Why Your Brain Hates the Finish Line
Well-Being

Why Your Brain Hates the Finish Line

Priya Chandran on the neuroscience of wanting versus liking — why reaching a goal so often feels anticlimactic, what dopamine is actually doing in your brain, and how to become as good at having as you are at wanting.

Priya ChandranPriya Chandran·April 15, 2026
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